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Tech: Netflix hits back at Cannes by saying it won’t screen any movies at the festival (NFLX)
PublishedBy: in Business Insider/TechApril 11, 2018

Netflix's "Okja" premiered at last year's Cannes Film Festival.

Netflix's Ted Sarandos says he doesn't think "it would be good for us" to be at the Cannes Film Festival following it rule change to not screening any movies in competition that won't be distributed in France.

  • Ted Sarandos said in an interview with Variety that no Netflix titles would be screened at this year's Cannes Film Festival.
  • This follows the fest's rule change last year that no movies would be allowed to screen in competition going forward if they were not released theatrically in France.
  • Netflix had two films in competition last year.

Netflix head of content Ted Sarandos is pulling Netflix completely out of the Cannes Film Festival after a long fight with movie traditionalists.

After the streaming giant caused controversy last year, when it had two films in competition at the festival, the most powerful film fest in the world made a rule change that movies without theatrical distribution in France were no longer eligible to play in competition.

Sarandos said on Wednesday, to Variety, that because of the rule change he would not be bringing any titles to Cannes, even to play out of competition.

"We want our films to be on fair ground with every other filmmaker,” Sarandos told the trade. “There’s a risk in us going in this way and having our films and filmmakers treated disrespectfully at the festival. They’ve set the tone. I don’t think it would be good for us to be there.”

At Cannes last year, Netflix had two titles playing in competition: Bong Joon-ho’s “Okja” and Noah Baumbach’s “The Meyerowitz Stories.” But because of Netflix's model of showing its movies day-and-date (meaning its titles show on its streaming service at the same time they are in theaters — if the titles get a theatrical release at all), theater owners in France were outraged over the prime position the titles received. Like US theaters, movie houses in France are against Netflix's model and want titles to play exclusively in theaters for a certain amount of time before being available to stream. This led to the rule change by Cannes.

However, Sarandos said he's not against Netflix buying one of the films in competition at Cannes this year that is seeking distribution.

Netflix has found success on the festival circuit over the years, specifically at the Sundance Film Festival, where it's premiered movies that are soon available on the site in the weeks after the festival, like "I Don't Feel at Home In This World Anymore" and "A Futile and Stupid Gesture." It's also made big acquisitions at Sundance, like "Mudbound" in 2017 for $12.5 million.

But Netflix, as well as its rival Amazon Studios, scaled back big time at Sundance this year on acquisitions. And this latest move by Sarandos may be a hint that Netflix isn't that interested in what's going on in the South of France either.

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